Why Do We Follow Influencers?

Why Do We Follow Influencers?

Many people wonder why is Andrew Tate the most followed man in the world? But let's ask a deeper question. Why do we follow any influencer? Why do these people become famous? Why do we obsess over them? Why do we follow their ideas? Why do we watch their clips?

Now take you back to a hadith of the Prophet ﷺ. He said:

As you are, so your leaders will be a reflection of you. (Musnad al-Bazzar; also reported by al-Bayhaqi in Shu'ab al-Iman)

And the same hadith can be applied to influencers today.

The Gap Inside You

Why do you find yourself scrolling? Why do you find yourself listening to them? Because they have tapped into something inside you — something missing inside you. There is a gap inside you. There is a hole inside you.

And they are pouring their juice into that hole. You feel deep down like I'm not a real man — they will tell you what is a real man. You feel deep down like you don't have enough wealth — they will tell you how to get rich quick in 10 days. You feel deep down like you're not successful with the women — they will teach you how to seduce a woman. What you lack, they will feed.

We Are Feeding Them

When we look at these influencers — whether they're feminists, whether they're meninists, whether they're everything in between — just remember one thing: the only reason they exist is because we are feeding them. And they are feeding us what we want to hear.